AGODA
REDESIGNING POINTS REDEMPTION AT CHECKOUT

Project overview

Platform

B2B2C Travel 

Role

Sr. Product Designer

Focus

Checkout, Loyalty

I redesigned the points redemption experience within Agoda’s white-label loyalty travel platform. The previous experience created friction at a critical moment in the booking journey.

I led the end-to-end redesign of this checkout step, rethinking how users allocate points and cash to make the interaction clearer, more flexible, and easier to complete.

My impact

+2.1%

increase in conversion

+3%

increase in full points redemption

-2

seconds reduction in checkout time

✉️ Let's talk - hi@thomas-anderson.co